Call It That — landing page variants (internal preview)

• V1 — Graveyard

  Proof-of-work angle. Animated kill-feed hero: 231 names struck out, 9 survive. Warm editorial paper.

• V2 — Deliverable

  Show-the-document angle. The actual $9 study as a paper artifact, top rows blurred.

• V3 — Antislop

  Contrarian angle. Roasts AI name generators; rubber-stamp ink-and-cream design.